The Applied Business English Course (ABE) employs a communicative and applied approach, that is to say, the material used and the areas, situations and topics covered will be mostly related to your work environment and there will be an emphasis on the ability to "communicate and use" the language rather than learn "about" the language.

There will be no pre-teaching of grammar and vocabulary. Rather the students are plunged directly into an English atmosphere relating to their life and work (semi-immersion) with grammar and vocabulary points explained when needed along with the flow of the lesson.

The course will cover areas such as discussing your job, responsibilities, skills and qualifications; describing your company's organisation chart, products and services; marketing and competition; promotion and advertising; the Internet and e-commerce; profit, assets and balance sheet; mergers, takeovers and sell-offs; trading and financial indicators, leadership and time management; telephoning; writing emails and faxes, managing business meetings, discussion techniques, business presentations, and business negotiations.